How Our SEO Process Works
SEO STRATEGY
AUDIT:
Marketing Plan
Internet Marketing/SEO at it’s core is not much different from old-fashioned marketing in that you have to figure out who your audience is, what it is you are selling, and why they should buy your product or service. Simply driving traffic to your website without answering at least these 3 basic questions will probably not lead to many conversions over the long run.
KEYWORD RESEARCH & NICHE ANALYSIS:
Planning
We use a variety of tools in order to find the best keywords for your particular niche, as well as analyze what terms your competitors are trying to rank for. Unlike most marketing firms, we focus our efforts on ‘long-tail’ keywords which are extremely specific and targeted towards a specific audience. Engaging the right people to begin with will deliver better results than simply marketing to the casual visitor.
WEBSITE OPTIMIZATION:
Onsite SEO
Properly optimizing your website with original content and well-researched keywords is extremely important, but many SEO marketers don’t take into account the overall user experience. This is important for obvious reasons, but having a website that is user-friendly and easy to navigate will definitely help score you points with Google. Our team keeps this and the nearly 200 other known ranking factors in mind when coming up with an onsite solution for our clients.
OFFSITE SEO:
Trust & Link Building
We believe one of the most important ranking factors that Google takes into account (and always will to some degree) is the number of fresh, high-quality, external links pointing to your website. If done properly and within relevant networks, this steady flow of linking signals to Google regarding the popularity of your business which, in turn, will get the right groups of people to your website and increase overall rankings and ROI.
MONTHLY ANALYSIS:
Traffic vs. Goals
We are always eager to comb through the data and analytics for our clients to ensure our strategy is having the right impact. After a campaign has been running for a few months then it is safe to assume we know what is or isn’t working. If necessary, we can tweak our strategy accordingly and focus our attention more on what’s driving visitors to become customers.
CAMPAIGN TWEAKS & ADJUSTMENTS:
Measure. Compare. Adjust.
We are always eager to comb through the data and analytics for our clients to ensure our strategy is having the right impact. After a campaign has been running for a few months then it is safe to assume we know what is or isn’t working. If necessary, we can tweak our strategy accordingly and focus our attention more on what’s driving visitors to become customers.