SEO, or Search Engine Optimization, can be summed up as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engine results pages (SERPs) of search engines like Google, Bing, and Yahoo. Meaning, if you have a good organic SEO marketing strategy and your website is well-optimized for your given industry you have a better chance of being found by people who are searching for a relevant product or service that you offer.
If your business appears within the first 3 pages of the SERPs, you have a greater chance of getting visitors to your website and have the potential for substantially increasing your sales figures. Businesses that fail to make it to the first few pages generally do not get much traffic coming to their site, if any. Remember, there are thousands of other similar product websites out there competing against yours, and that number is constantly growing. Implementing a proper SEO marketing strategy (using organic SEO techniques) is the only way to ensure that your business has search relevancy and popularity in the vastness of the internet.
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